Gateway to Success - Digital Marketing

Digital marketing is the use of digital channels or technologies to sell or promote a product or service. Content marketing, email marketing, pay-per-click (PPC) advertising, and SEO all fall under the umbrella of digital marketing. Put more simply: if you’re being nudged to buy something when you’re online, then that’s digital marketing at work.

Digital marketing helps brands reach their target audience and promote their product or service. While that’s the goal of a traditional marketing campaign too, digital marketing allows brands to target a more specific or niche audience. Connecting with customers digitally helps build a wider audience that trusts your brand. It’s particularly useful for small businesses, which can easily leverage digital marketing tactics without the help of a marketing department or agency.

The undeniable reach of digital mediums means that a business can access a large audience for its products and services. Compare the reach of an ad in a local newspaper versus a post on social media. That ad will only be limited to the newspaper’s subscribers, and for each day you run it, that’s money out of your marketing budget. The post can reach anyone on the platform, and you don’t pay for each day it’s on your profile.

Many traditional marketing methods—such as cold-calling and billboard ads—are not trackable, and are often more expensive than digital marketing methods. For example, content marketing costs 62% less than traditional marketing methods. Cold-calling requires someone on the job always. With billboards/pamphlets, you can’t track how many people look at it and decide to buy his tool. So Ryan uses digital marketing tools because they are more cost-effective.

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